Page 42

SFLuxury_JanFeb_2013(1)

GET TO KNOW EYEWEAR DESIGNER, PURVEYOR AND RETAILER Tell us a little about the Edward Beiner brand. Edward Beiner is a brand that offers today's aspiring lifestyle-oriented customer the most unique collec- tions of superior eyewear coupled with an unparal- leled customer experience. Tell us a little about your business history. I opened my first store in South Miami in 1981. With my ability to spot and set trends, I quickly earned a reputation as an influential industry leader. Over the last 30 years, I've become a true force in shaping the high-end customer segment characterized by fash¬ ionable, state-of-the-art eyewear. Today, Edward Beiner Purveyor of Fine Eyewear has ten boutiques and is growing. Located in many of What's your favorite trend in eyewear at the South Florida's most fashionable areas, each store moment? has become synonymous with uniquely innovative Eyewear that describes you. products and exceptional customer service, both hallmarks of the Edward Beiner brand. Where does your design inspiration come from? I love Miami and the tropical environment we live in. What do you feel is the key to success in It inspires me—from the architecture to the tropical business? colors. Being passionate and picking the correct partners to make it happen. What is your favorite store in Miami? Scotch & Soda for casual wear. What advice can you provide for aspiring entrepreneurs? What is your favorite eatery in Miami? Learn and keep on learning ... it never stops. Zuma. What is the best advice you ever received? What three items must you pack when you travel? Plan and save. Sunglasses, a blue blazer and great shoes. Who is your role model and how have they inspired you? Richard Branson. I like his approach to life and busi¬ ness. It's all a big adventure. How would you describe your eyewear collection? Retro chic. How does it make you feel to see people in your designs? It's very rewarding to know that people enjoy what you have created. What should consumers keep in mind when purchasing? Quality. Merrick $250 42 J A N U A R Y / F E B R U A R Y 2013 S O U T H F L O R I D A L U X U R Y G U I D E . C O M


SFLuxury_JanFeb_2013(1)
To see the actual publication please follow the link above