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GET TO KNOW JEWELRY DESIGNER What made you get into this line of business? From an early age I was interested in and fascinated by gemstones. I am from Paraiba, a region of Bra¬ zil that produces the largest amount of natural gem- stones, and my father is a gemologist. So, I played with raw stones when I was young and even sketched out how they would look in settings! This business is my passion and I am thoroughly excited to be part of it on a day-to-day basis. Having a boutique and going to the many gem shows all over the world to see what is evolving in my business is what I enjoy most. What experience did you have before starting your own business? In addition to my design work, I have been a man¬ ager of several retail venues including a famous an¬ tiques store in Washington, D.C. and a boutique in Georgetown where I was responsible for several de¬ partments. them blast the rock to release the stones, and I watch them chip away the rough parts to reveal what is be¬ neath. Then, they are taken to the craftsmen to con- What is your motivation—your inspiration? tinue reducing the rock until the stone shines through. My motivation is to design and create beautiful pieces Then the cutting and polishing process begins. Once using gemstones from Brazil. My inspiration comes complete, they are set according to my designs. from natural forces—the sky, the air, the ocean—all of the beautiful environment that we experience daily. Many of my pieces evoke times gone by; my large So this is a fully integrated process. Other stores pur- stone creations, especially my signature three-stone chase completed pieces from wholesale vendors. I rings and my large brilliant-cut earrings, are pieces am completely different—we literally create our piec- found in the heyday of the 1920s and 1930s when es "from the ground up!" large jewelry was very popular—and that style has returned. Do you have a retail outlet? Our boutique in Via Encantada at 245-A Worth Av- enue is really a jewel box of a store. I spent a consid¬ How did you get your company started? erable amount of time designing it and making sure My company started small—creating a dozen pieces all the pieces came together nicely. I think we suc- and talking to and meeting with very stylish ladies in ceeded. It's a small venue, something you would find Washington, D.C. Then we found a terrific location in in Venice or Paris but comfortable and elegant. We Palm Beach in Via Encantada. This location has done also can be found online at www.irenelummertz.com. well and we plan to expand further by offering our line through the Internet soon. Three Stone Ring: What differentiates you from your competition? Emerald Cut Citrine I take a great deal of pride in knowing the genesis of with Emerald Cut Prasiolite Shoulders my gemstones: where they were mined, which crafts¬ $5,150 men work on them in Brazil, what shapes work with different stones, and more. While this is a natural in- stinct, I learned many technical skills through my GIA program. Pear Shaped Blue Rubiolite Queen Ring My pieces are drawn from a blank piece of paper. The with Heart Shaped Al Crystak Roc &zTopa stones are mined in parts of the world's richest veins Topaz Detachable « Whit Tourmaline & e Pric, SapphiresekPine Bluh witsNavette for certain gemstones. I travel to the mines and watch Drop $5,950 available upon request 44 J A N U A R Y / F E B R U A R Y 2013 S O U T H F L O R I D A L U X U R Y G U I D E . C O M


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