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TOP TECHNOLOGY STEERING driving mode options: EfficientDynamics, Sports an toward.,e thre Raceude mileagel yo fue stylsg give Il drivin displayrD wheeg youe OLEe guid steerints spor helpes efficiency—thl fuem PerformanceEfficientDynamicThmaximu WHEEL Sport mode is, greaet for tracking high-speed performance.D. OLEe th tempsle oid whil, anr cluest water shifr youd an gea,s time providey driv displa speedDe LEeaveragTh REDEFINED treadings a,e readin won't hav screen while thet wheel returns.r youg readoute missin g-forcl abouy latera a, worro ten feature ons. fuy stay turnygu anh yoo extremel sn throug g-force NeutralodisplayTh BY COSMO lANNOPOLLO In Race mode, the LED lights up like a holiday tree at your local drag strip, counting you down to launch. The OLED Redefining performance in high-end vehicles is in BMW's displays not only your lap times, but section-splits and 0-60 blood. It was only a matter of time before they looked at the times as well (there's also the option of buying an infrared steering wheel and said, "Let's do something cool with that." transistor and receiver to automatically track lap times). The result is the second-generation BMW Performance sport steering wheel I. Each mode is activated by keys on the thumbrests, and dis¬ plays all this information in a seamless way that'll barely take "In the past, a lot of companies have outsourced develop¬ your eyes off the road. ing steering wheels," said Eric Riehle, BMW M Performance Parts Manager. "This was developed in-house by BMW. It For Riehle and team, developing the Performance sport really showcases our capabilities." steering wheel I was all about improving the customer's driv¬ ing experience. "BMW drivers are passionate about inter¬ The wheel is covered in high-grip alcantara and features a acting with their vehicles. This is our crown jewel in offering flat-bottom design to create performance aesthetic. Once customers a way to interact with the car and really see their you've fired up the engine, you'll see the OLED screen in the vehicle's capabilities." 12 o'clock position and dual LED strips on the top left and right of the wheel. The OLED displays information based on For more information on the BMW Performance sports steer¬ your selected mode, while the dual LED strips provide shift¬ ing wheel I, visit www.bmw.com. ing cues and more. 78 J A N U A R Y / F E B R U A R Y 2013 S O U T H F L O R I D A L U X U R Y G U I D E . C O M


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