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GET TO KNOW FOUNDER AND CREATIVE DIRECTOR OF JOE'S JEANS How did you get started in the fashion industry? My brother was in the fashion industry and I started working with him after school. I was 14 years old at the time and I quickly realized that was what I wanted to do. What is the main influence in your design style? The main influence in our design comes from our Cali- fornia casual lifestyle laced with European influences. How would you describe Joe's Jeans style and fit to anyone who has not tried the line? Joe's is a lifestyle brand that can be best described as casual chic. If you haven't tried Joe's, you'll be pleas- antly surprised not only by the diversity of fits we offer, but also the caliber of our collection pieces and ac¬ cessories. What do you feel is most important for a consumer to consider when choosing the right jeans for their body shape? Can you tell us about any upcoming endeavors? Being open to trying on various fits and styles to find We are expanding our freestanding Joe's retail stores. the right one. Jeans are a lot like shoes—you have to try them on and walk around in them to see how they Can you tell us about the Aventura location? What fit and feel. It's important to have fun with the process. can consumers expect? And if you can, take a friend with you. The Aventura Mall store is our only location in the state of Florida. It offers Miamians a unique and complete What challenges do you face in the fashion industry look at Joe's as a lifestyle brand. It has everything from today? women's, men's and kid's, to handbags, shoes and The digital world offers huge opportunities but it also jewelry. Aventura Mall is a world-class shopping des¬ brings challenges. It's constantly evolving and we need tination and we are thrilled to have a presence in the to be in the know and quickly determine how we want Miami market. to bring the brand forth within each new arena. Contact Information What is your greatest accomplishment? Alejandra Dibos on behalf of Joe Dahan Being one of the very first premium denim brands in 310.980.9787; alejandra@joesjeans.com the industry who is not only still around, but is growing and expanding within our denim and collection as well as in our retail reach domestically and internationally. What's the best advice you have ever received? Take risks. How does it feel to see people in your designs? Even after 11 years, it's still incredibly flattering to spot someone wearing Joe's. What is your favorite trend in fashion at the mo- ment? Vintage denim. 42 JULY/AUGUST 2012 SOUTHFLORIDALUXURYGUIDE.COM


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